Media Buying Assets & ASO
Client: Product Madness
Product Madness is a mobile gaming company that pushes out a high volume of data-driven marketing and user acquisition materials.
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Featured below are selected works I conceptualized and produced as the Lead Graphic Designer for their app, Heart of Vegas.
© Product Madness
Video Ads
Examples of motion graphic videos created using Adobe After Effects, Adobe Photoshop and Element 3D.
App Store Optimization
Examples of some storefronts created for App Store and Google Play Store.
Holiday Feature
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The app storefront was reskinned with Christmas elements to be run for the holiday feature.
The weekly average organic browse traffic increased by 55% (73k -> 114k), and organic browse installs increased by 28% (5k->6.6k) during this feature period.
A/B Testing
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The following storefront was created for testing against the first one. The theme for this was darker as compared to the previous one but still presented a unified store front that resonated with the game UI.
